Fitness First : Cause People are afraid of their Weight



People using public transport in the Dutch city of Rotterdam have more to worry about than overcrowded buses.A bus stop ad for a fitness company in The Netherlands uses an LCD display to show the weight of the person sitting on the bench with the idea that the public shame of your weight would entice you to sign up for the gym.

fitness first bus ad

fitness-first

Don’t you believe that people are afraid of their weight? Then check out this 23 sec video:

[wp_youtube]c06H4YWnDMU[/wp_youtube]



Posted on March 17, 2009 by admin. This entry was posted in Creativity and tagged , . Bookmark the permalink.

Comments

  • 1
    Rob
    January 17, 2010 - 7:30 pm | Permalink

    Love this :-) Maybe we need to get some of these here. Then we would get on the road to getting people to working out and taking care of their bodies.
    charlotte chiropractor kinesiology

  • 2
    Jason
    November 21, 2010 - 11:38 pm | Permalink

    I think this is a great idea. However, when people realise what is happening they won’t sit down, which in itself helps fitness in some way.